M Avenue is the ‘working title’ for a luxury development in Marrakech comprising a boulevard featuring international fashion retailers and restaurant brands, galleries, private residences and commercial space, complete with service from one of the world’s leading hotel resort operators.

The team are engaged to conceptualise the space and attract the right brand and occupier mix to the project. Working in close collaboration with the upcoming FT event in the Four Seasons, we are organising a breakfast panel on the subject of the ‘Democratisation of Luxury’ with some renowned speakers a luxury business figures. Commenting, Brett said “Following the city and indeed Morocco’s development into a leading tourism destination, there is now significant demand for the services and brand access that we take for granted across Europe and even other emerging territories.”

Brett has accepted the post of ‘Head of Strategic Services’ at Adoreum Partners, the business development agency founded by Rob Hersov & Marcus Watson. Fulfilling the role in tandem with responsibilities as MD of Frank & Earnest, Brett will provide the Adoreum’s clients with strategic marketing advice, support development of the agency’s internal marcoms capability and lead property related accounts.

Adoreum Partners provide clients in the luxury, lifestyle and wealth management sectors with networking and sales distribution platforms that create direct access to qualified prospects. Operating from Adoreum Partners offices, Brett can be contacted at brett@frankearnest.com.