Since February, when the Agency won the brief to manage The Lakes’ 2011 marketing campaign, the team has been working closely with the development team to overhaul all communications tools and marketing assets.
Commenting, F&E MD Brett Gregory-Peake said. “At the time, there was a disconnect between the evolution of the project and the marketing activity. Four years since launch, the project had progressed significantly from its conceptual state to being a thriving community of like minded home owners; a luxury, serviced estate with over 40 built properties. Our aim to was to deliver a campaign reflective of the project’s true luxury and lifestyle values, whilst being efficient at connecting with the right audience and driving leads.”
The campaign was delivered through a series of platforms, including a new website and supporting blog. Shot by Jonathan Glynn-Smith, the photography has played a crucial role, bringing a sense of timeless luxury and demonstrating what life at The Lakes has to offer. It has shaped the advertising that, created & designed by the Agency has been planned across online and print media and features strongly in the new brochure.
Most importantly, the campaign has been highly efficient. A strong increase in web traffic has been recorded in the last 12 months and sales pace has risen despite challenging economic conditions. Giles Baker, Director at The Raven Group, the joint developers behind the project commented. “Frank & Earnest’s efforts and input have clearly benefitted the project since their instruction in Feb 2011, during which time we have seen a rise in sales conversions. They have helped us to stay connected with the right audience in today’s rapidly changing marketplace and deliver a compelling message.”
For more information about the project, please visit http://www.thelakesbyyoo.com