Frank & Earnest have been working on an outdoor brief for Bahrain Bay, one of the GCC’s most compelling projects.

The campaign emphasis focuses on the project’s continued progression and ‘on time’ status in contrast to so many project’s in neighbouring regions.

We are very proud of this issue, as it represents many of the new ways  in which we as a company have evolved inline with market changes and the economic climate.

Marketing is an essential investment for all real estate projects, and quality marketing solutions should result in sales opportunities. We are confident in our method, our approach and thinking, which is why where possible we are now able to tie our fees to sales success.

It’s encouraging that more and more developers today are commiting budget to strategic thought and ideas that will stand them apart from the competitive set.

This is not the time for complacency. Sales & Marketing due diligence is key to understanding who and where buyers are and what they’ll respond to. We have delivered three comprehensive strategic briefs this year, complete with audience segmentation, marketing strategy and creative campaign ideas, supported by value engineering, cashflow and budgets.

This process is essential to acheive optimum ROI and rate of sale. For information about how we can shape your project pre-launch, please email brett@frankearnest.com.

BG-P’s forthcoming feature on White Label can be read in the forthcoming issue of OPP, out in May. The full article and our spoof White Label campaign will also be published in Features.

For more information on White Label services please contact Frank & Earnest at +44 (0) 207 402 8797. 14/04/10