F&E’s design and web development team have created a dynamic new online sales tool replacing the old platform at www.lamandier-maroc.com. The team initiated their new UIP functionality to provide a website that acheives key sales and user imperatives.
Commenting on the approach, Soumik Sengupta, Creative Director at F&E said, “We prioritised the user to ensure their ability to access crucial information simply and visualise it in a manner that makes sense. Unlike so many property platform’s, it is impossible to get lost on the site. Information is presented in a practical way and the functionality delivers an interesting user experience. Key was the ability for the client to communicate clearly and attract sales leads.”
Digital marketing activity and client training was also implemented to ensure the site’s online visibility.