In recent years many developers have created affiliations with brands associated with fashion, sport, tourism, food and even automotive sectors; it seems that no industry is immune to the trend. Importantly, have we lost sight of why we’re attaching these brands in a quest for one-upmanship and is it time to get back to basics and consider ‘why brand’ before ‘which brand’, as even some of the most conspicuous branded developments are failing to sell?
More in ‘Features’.
Brett Gregory-Peake is chairing a panel on this issue together with other high profile speakers at this year’s OPPLive event at Excel London on 22nd Oct.
http://www.propertyinvestor.co.uk/london/seminar.asp?pID=400623
