F&E won the Best Development Marketing award at this year’s International Property Awards ceremony, hosted at the Marriott Grosvenor Square on Friday 12th October.

Nominated for the success of our campaign for The Lakes by yoo, Brett Gregory-Peake picked up the award after winning the top, 5 star rated position. We then went on to pick up another award on the evening for the Development category, which takes us through to the international awards, which will be judged and presented in 2013.

The Lakes also picked up awards in the design category.

F&E has now merged into Adoreum Partners, a Mayfair based marketing and business development agency whose clients span private aviation, hospitality, luxury goods, fashion, private banking and real estate sectors.

The Agency entered the International Property Awards for the Best Development Marketing category in respect of the campaign executed for The Lakes by yoo (http://www.thelakesbyyoo.com). The Lakes has seen sales performance double since the engagement of Frank & Earnest back in February 2011.

Brett Gregory-Peake commented. “We are delighted that our campaign for The Lakes has been recognised through this award and my thanks go out to all those who have contributed to its success.”

The campaign comprised a complete review of the project marketing activity including production of a new brochure, photography, website and supporting blog in addition to national print and online advertising. For the photo-shoot, the agency organised a collaboration with Tommy Hilfiger to reflect the lifestyle values having engaged celebrated fashion photographer Jonathan Glynn-Smith to capture true essence of development.

Working with Adgenda Media for planning and media buying, our advertising campaign was central to the increase in sales performance.

M Avenue is the ‘working title’ for a luxury development in Marrakech comprising a boulevard featuring international fashion retailers and restaurant brands, galleries, private residences and commercial space, complete with service from one of the world’s leading hotel resort operators.

The team are engaged to conceptualise the space and attract the right brand and occupier mix to the project. Working in close collaboration with the upcoming FT event in the Four Seasons, we are organising a breakfast panel on the subject of the ‘Democratisation of Luxury’ with some renowned speakers a luxury business figures. Commenting, Brett said “Following the city and indeed Morocco’s development into a leading tourism destination, there is now significant demand for the services and brand access that we take for granted across Europe and even other emerging territories.”